Idea: Get the most EVs per dollar of subsidy (or hit some EV target at the lowest cost)
Metric:
\[\text{Cost per additional EV} = \frac{\text{Total subsidy spending}}{\text{Additional EVs induced}}\]
Key parameter: Demand elasticity
\[\varepsilon = \frac{\% \Delta \text{ in quantity}}{\% \Delta \text{ in price}}\]
Demand elasticity determines:
Every subsidy hits two types of consumers:
Marginal effect (what we want):
Inframarginal effect (waste):
Problem: We can’t tell who is marginal vs. inframarginal – so everyone who buys an EV gets the subsidy
Additionality = Fraction of subsidized EVs that are marginal to the subsidy
\[\text{Additionality} = \frac{Q_s - Q_0}{Q_s} \approx \frac{\varepsilon \cdot s/P}{1 + \varepsilon \cdot s/P}\]
Higher |ε| → higher additionality → more cost-effective
Assumptions:
| Elasticity | Additionality | Cost per Additional EV ($000) |
|---|---|---|
| -1.5 (low) | 16% | $63.3 |
| -2.5 (mid) | 24% | $42 |
| -3.5 (high) | 30% | $32.9 |
Even with a high elasticity, 70% of Tesla subsidies are wasted on inframarginal buyers, and the cost per additional EV is $33k!
Assumptions:
| Elasticity | Additionality | Cost per Additional EV ($000) |
|---|---|---|
| -1.5 (low) | 30% | $33.3 |
| -2.5 (mid) | 42% | $24 |
| -3.5 (high) | 50% | $20 |
Lower-priced vehicles have better cost-effectiveness, but total cost per additional EV close to the price of a car itself!
To maximize cost-effectiveness, target:
1. Lower-priced vehicles
2. More price-sensitive consumers
Average EV Credit per Tax Return, By Income Level
Source: Davis
Econ 3391 - Subsidy Targeting